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    Matina invited to speak at Microsoft’s global conference, Ignite 2016,..

    September 23, 2016 More

  • Operationalizing the Brand in Complex Service Businesses – New Publication

    IGI Global is about to publish an extensively revised version..

    August 8, 2014 More



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Driving a different approach to Strategy Consulting

M2 Driving a different approach to Strategy Consulting

Humana Inc

Engaged by Humana’s Innovation Center in Louisville, Kentucky, to manage a series of workshops with a cross functional team of senior stakeholders to develop a plan to engage in an ongoing health conversation with their customers. The work helped define the consumer offer for this new, innovative product, a comprehensive action plan for its launch and connected it directly to a series of preventative care measures to improve customers’ health and well being.

Humana is a US based Health Insurance company with revenues of $ 30.9 Billion across both health insurance premiums and healthcare administration services. The goal of Humana’s Innovation Center is to get people motivated about their health and to build a long term healthy lifestyle for its customers.