M2 Business Frameworks

Latest M2 News

  • M2 to speak at Global Microsoft Ignite Conference in Atlanta

    Matina invited to speak at Microsoft’s global conference, Ignite 2016,..

    September 23, 2016 More

  • Operationalizing the Brand in Complex Service Businesses – New Publication

    IGI Global is about to publish an extensively revised version..

    August 8, 2014 More

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Driving a different approach to Strategy Consulting

M2 Driving a different approach to Strategy Consulting

Malta International Airport

Engaged by Malta International Airport in 2007 to work with the management team to develop an enterprise wide strategy to take the Airport to the next level of development. Developed a methodology that first defined a clear vision for the Airport’s future, with explicit strategic objectives and targeted accomplishments and then, working with cross-functional teams from across MIA, built out an integrated change plan for the airport. This plan became the guidepost for the airport across all of its investments, from its capital programs to its brand. Working both with the management team as well as with the teams charged with implementation, we actively program managed the process of change which has culminated in MIA receiving Airports Council International’s Best Airport 2010 for the 1 to 5 million passenger category.